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The product strategy & development point engagement service is
designed for either start up or existing companies in achieving a successful
product launch, deployment, support and when appropriate exit.
For technology companies, our disruptive technology research and
analysis is used to support new product strategy and introduction where
finding comparisons to define the business / technology entry point and
business value can be difficult.
Key Benefits
 | Definition of the product business value |
| Marketing and sales strategy development |
| Substantiation of key alliances and partners |
Capabilities
| Business case definition / market research |
| Product strategy - delivery management |
| Market positioning and sales strategy |
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- Business Case Definition / Market Research
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The first step towards delivery of any new product is determining
what competition exists, what are the price points, what gaps and
needs exist and then identifying the potential time to market and cost
of developing the product.
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This service assists organizations in these steps and brings
together all the necessary information to define a business case and
justify the product based on professional market research and
generating business value in terms of revenue once the product is
released to the general market.
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- Product Strategy - Delivery Management
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Assess / Define new products based on the corporate business model
and determine what capabilities, features and delivery mechanisms are
required for it to be successful. This could include anything from a
new business, technology or service product offering.
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This service fully specifies the new product based on return on
investment and maps out it product development strategy from
initiation, subsequent releases and an appropriate support and exist
strategy.
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- Marketing Position and Sales Strategy
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As the product is being developed and long before release, it is
important to map out how it will be marketed and sold. This could
include the formation of alliances, partners and new sales and
distribution channels for the product distribution.
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GenOmega will develop a marketing plan based on our Omega Value
methodology that will determine the product position, pricing and how
it should be sold and distributed. As part of this strategy we will
define and form the required alliances and partners to execute the
successful product launch and support.
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